It started in 2014 with the question:
'How sustainable is this product?'

We found the answer in calculating a footprint through Life Cycle Assessment. Years of development and optimization of the calculation methods and the company followed. We would like to tell you more about the establishment of Greenhouse Sustainability; the 'House of Sustainability' in which you will find environmental footprint calculation, reduction, compensation and storytelling under one roof.


Greenhouse Sustainability’s vision is that sustainability should be made measurable and transparent for everyone to enable climate neutrality.


Greenhouse Sustainability lays the foundation for climate-neutral operations with footprint calculation, footprint tools, advice for reduction and offsetting. With storytelling, we further contribute to positive impact on and by companies.


We would like to introduce ourselves

Greenhouse Sustainability consists of a team of various experts with a shared passion for sustainability. At Greenhouse Sustainability we are sincere, we think in terms of possibilities and we are ambitious in achieving our goals. We combine our knowledge of LCA with our knowledge of Marketing-communication to make a positive impact.

From then
to now

Read how Greenhouse Sustainability originated and developed over the years.

Benefits of Nature


Henri Potze starts the Benefits of Nature Foundation to promote sustainability in the horticultural sector and to provide consumers with beautiful, fair and sustainable products. On the one hand by calculating the footprint of companies and their products, on the other hand by helping entrepreneurs to become more sustainable. Many growers and suppliers joined Benefits of Nature, making the initiative widely known within the sector.

Category Rules


During this period Rick van der Linden worked on behalf of Benefits of Nature on the development of the Hortifootprint Category Rules, a calculation method for calculating the environmental footprint of horticultural products. An LCA standard that has since been used for product footprint calculations in Dutch horticulture.

Establishment Greenhouse Marketeers


After working hard for several years to give shape to the foundation, Henri decided in 2018 to set up Greenhouse Marketeers (now Greenhouse Sustainability). While Benefits of Nature was committed to the sector as a whole, Greenhouse Marketeers focused more specifically on helping individual companies. This, by calculating the footprint, advising on improving the footprint and helping companies to promote their sustainable efforts.

Start Horti Footprint Circle


Together with a number of other companies, Greenhouse Marketeers starts the Horti Footprint Chain Program (now Horti Footprint Circle), a chain collaboration program to make the horticultural sector more sustainable. 




Greenhouse Marketeers (now Greenhouse Sustainability) helps with the development of the FloriPEFCR (Flori Product Environmental Category Rules) by testing the framework of the method in practice. The FloriPEFCR will be used at European level to calculate product footprints. This creates reliable results that can be compared with each other and creates equality in the sector.

Flori Footprint


Together with LCA software partner Simapro, Greenhouse Sustainability develops the Flori Footprint Tool; an online tool that makes it possible to calculate the product footprint for each party in the floriculture chain. The software is based on the draft calculation rules of the FloriPEFCR.

Greenhouse Marketeers continues as Greenhouse Sustainability


The name Greenhouse Marketeers originated at a time when it was still necessary to emphasize that footprinting also has great added value for the marketing of companies and products, in addition to helping to map the environmental impact. We have now passed that station. We also notice that misunderstandings sometimes arise about our intentions and core business. That's why Greenhouse Marketeers is Greenhouse Sustainability, starting 2023.

Approval of FloriPEFCR by European Commission


The FloriPEFCR was officially recognized by the European Commission in February 2024. This means that the FloriPEFCR is now the new standard for environmental footprint calculations for flowers and plants. The final rules are processed in the Flori Footprint Tool. We can now calculate, compare and monitor the environmental impact of a cut flower or pot plant in an unambiguous way. 

asked questions

A footprint calculation offers tangible benefits for your organization. Firstly, it allows you to reduce costs and make efficiency gains. Additionally, gaining a clear insight into your footprint provides the opportunity to position your company as a sustainable player in the market, demonstrating to both current and future customers your commitment to sustainability In this article, you will learn more about the reasons to calculate your company's footprint.

The process of data collection for a footprint calculation can be time-consuming. It is important to map out in advance what data is needed and how you can efficiently gather the data. This saves you time, costs, and ensures the accuracy of the data in your footprint. Then you can focus on making the right decisions to achieve sustainability goals. We have written a whitepaper on data collection for a footprint calculation. Sign up for the newsletter via this page and receive the whitepaper immediately.

We offer various ready-to-use online footprint tools. Consider the Flori Footprint Tool for footprint calculations across the entire floriculture chain and Footprint4All for accessible corporate footprints. To meet your specific needs, we also develop user-friendly customized tools. Here, all relevant data converges, providing you with an overview and insight into the footprint of your activities. Contact us for options tailored to your specific requirements.

Have you calculated your company's footprint and are wondering if you should report this calculation? Whether it's governmental requirements or international guidelines, reporting your footprint can be a significant step in demonstrating your commitment to sustainability and transparency. In this article, we discuss some situations in which reporting your corporate footprint may be relevant.